Healthcare Marketing Insights

Real Data From Real Campaigns

What works, what doesn't, and what practice owners need to know about marketing in 2026.

Specialty

Reputation Management for Cosmetic Dentistry Practices: Turn Reviews Into New Patients

Cosmetic dentistry runs on a decision cycle that looks nothing like general or restorative care. A patient searching "smile makeover cost" or "porcelain veneers near me" is shopping — comparing portfolios, reading about other people's experiences with specific procedures, and dec

7 min readJune 12, 2026

Reputation & Reviewspain management interventional

Reputation Management for Pain Management Practices: Turn Reviews Into New Patients

Pain management is a referral-heavy, trust-dependent specialty where patients arrive already skeptical. They've been through primary care, orthopedics, physical therapy — often for months or years — and they're reading reviews not to find *a* doctor, but to find the one who will

7 min readJune 11, 2026

Reputation & Reviews

regenerative medicine

Reputation Management for Regenerative Medicine Practices: Turn Reviews Into New Patients

Cash-pay patients spending thousands out of pocket on PRP injections, stem cell therapy, or IV therapy don't book on impulse. They research. They compare. They read reviews with a level of scrutiny that insurance-covered patients rarely bring. And because regenerative medicine si

7 min readJune 11, 2026

Reputation & Reviewspediatric dentistry

Reputation Management for Pediatric Dental Practices: Turn Reviews Into New Patients

Parents searching for a pediatric dentist are not comparison-shopping the way they would for a cosmetic procedure. They are anxious, protective, and making a trust decision on behalf of someone who cannot advocate for themselves. That distinction — the proxy decision-maker dynami

6 min readJune 9, 2026

Reputation & Reviewscardiology

Reputation Management for Cardiology Practices: Turn Reviews Into New Patients

Cardiology patients don't browse. They're sent. A primary care physician sees an abnormal EKG, elevated troponin, or persistent palpitations and tells the patient to schedule with a cardiologist within the week. That patient — anxious, often frightened — goes home and searches "c

8 min readJune 9, 2026

Reputation & Reviewsmedical spa aesthetics

Reputation Management for Med Spa Practices: Turn Reviews Into New Patients

Med spa patients are cash-pay, elective, and comparison-shopping harder than almost any other healthcare vertical. They have no insurance network funneling them toward a provider. No referring physician handing them a name. They're spending discretionary income on outcomes they c

8 min readJune 9, 2026

Reputation & Reviewsmens health

Reputation Management for Men's Health Practices: Turn Reviews Into New Patients

Men's health is a vertical where the patient has already decided he has a problem before he ever searches. He's been tired for months. He's noticed changes in the bedroom. He's read enough online to suspect low testosterone or an ED-related issue. By the time he types "trt clinic

7 min readJune 9, 2026

Reputation & Reviewsallergy immunology

Reputation Management for Allergy & Immunology Practices: Turn Reviews Into New Patients

Allergy and immunology operates on a demand cycle unlike almost any other medical specialty. Patients arrive in two distinct modes: the acute seasonal sufferer who woke up miserable during a pollen spike and wants skin-prick testing scheduled this week, and the long-term immunoth

6 min readJune 9, 2026

Reputation & Reviewsgastroenterology

Reputation Management for Gastroenterology Practices: Turn Reviews Into New Patients

Gastroenterology sits at an unusual intersection: patients arrive through two fundamentally different doors. One is the referred or self-scheduled screening patient — asymptomatic, checking a box, often procrastinating for years before finally searching "colonoscopy near me" or "

7 min readJune 9, 2026

Reputation & Reviewsconcierge medicine

Reputation Management for Concierge Medicine Practices: Turn Reviews Into New Patients

Concierge medicine prospects don't behave like patients shopping for a procedure. They're not comparing prices for a discrete service, weighing insurance coverage, or clicking the first result in a moment of acute need. They're evaluating a *relationship* before it starts — decid

7 min readJune 9, 2026

Reputation & Reviewsbehavioral health

Reputation Management for Behavioral Health Practices: Turn Reviews Into New Patients

Behavioral health intake is unlike any other healthcare vertical. A prospective client searching "anxiety therapist near me" or "trauma therapy near me" is often doing so during a window of acute emotional distress — not browsing electively, not comparison-shopping for months, an

7 min readJune 9, 2026

Reputation & Reviewsveterinary

Reputation Management for Veterinary Practices: Turn Reviews Into New Patients

Pet owners searching "emergency vet near me" at 11 PM aren't browsing — they're deciding in under sixty seconds which clinic gets their panicked phone call. And the practice they choose is almost always the one with the most recent, most specific reviews sitting at the top of Goo

7 min readJune 9, 2026

Reputation & Reviewsvein vascular treatment

Reputation Management for Vein & Vascular Practices: Turn Reviews Into New Patients

Vein and vascular practices operate in a split market that most reputation management advice ignores entirely. On one side, you have the insurance-eligible patient with documented venous insufficiency — someone whose duplex ultrasound confirmed reflux, who completed a compression

7 min readJune 9, 2026

Reputation & Reviewsurology elective cosmetic

Reputation Management for Urology Practices: Turn Reviews Into New Patients

Men searching "penile enlargement near me" or "shockwave therapy ED" at 11 p.m. on a Tuesday aren't browsing casually. They're deep in a consideration cycle that may have started weeks or months earlier — reading forums, comparing before-and-after galleries, and scrutinizing ever

7 min readJune 7, 2026

Reputation & Reviewssports medicine

Reputation Management for Sports Medicine Practices: Turn Reviews Into New Patients

Sports medicine sits at a genuine fork in the road when it comes to reputation management. An insurance-based practice treating high school athletes for ACL sprains operates in a completely different review ecosystem than a cash-pay regenerative clinic selling PRP injections to w

7 min readJune 7, 2026

Reputation & Reviewssleep medicine

Reputation Management for Sleep Medicine Practices: Turn Reviews Into New Patients

Sleep medicine operates on a diagnostic funnel unlike almost any other specialty. A patient suspecting obstructive sleep apnea doesn't wake up one morning and book a polysomnography appointment. They search "why do I stop breathing at night," read for weeks, maybe take an online

7 min readJune 7, 2026

Reputation & Reviewsbariatric weight loss surgery

Reputation Management for Bariatric Surgery Practices: Turn Reviews Into New Patients

Bariatric surgery patients are among the most research-intensive consumers in elective healthcare. A patient searching "gastric sleeve near me" or "revisional bariatric surgery" isn't impulse-buying — they've likely spent months or years considering intervention, attended a semin

7 min readJune 7, 2026

Reputation & Reviewsfertility reproductive medicine

Reputation Management for Fertility Practices: Turn Reviews Into New Patients

Fertility patients research longer, read more reviews, and weigh emotional nuance more heavily than almost any other healthcare vertical. A woman searching "IVF clinic near me" or "egg freezing success rates" isn't impulse-booking. She's been thinking about this for months — some

6 min readJune 7, 2026

Reputation & Reviewshair restoration

Reputation Management for Hair Restoration Practices: Turn Reviews Into New Patients

Hair restoration is a considered purchase. The patient searching "FUE near me" or "hair transplant cost" has likely been researching for months — sometimes over a year — before they ever click a consultation link. During that extended decision window, reviews aren't background no

6 min readJune 7, 2026

Reputation & Reviewsaudiology

Reputation Management for Audiology Practices: Turn Reviews Into New Patients

Audiology patients don't decide fast, and they don't decide quietly. The person searching "hearing aids near me" or "tinnitus treatment" has likely been living with progressive hearing loss for years before they type anything into Google. By the time they're reading reviews, they

7 min readJune 7, 2026

Reputation & Reviewsphysical therapy

Reputation Management for Physical Therapy Practices: Turn Reviews Into New Patients

Physical therapy operates in a demand environment unlike almost any other healthcare vertical. Your patients arrive through two fundamentally different doors — physician referrals with insurance authorization and direct-access self-referred searchers — and each door produces a di

7 min readJune 7, 2026

Reputation & Reviewspodiatry

Reputation Management for Podiatry Practices: Turn Reviews Into New Patients

Podiatry sits in a rare demand position: a single practice fields calls from patients in acute pain (ingrown toenail, plantar fasciitis flare), patients managing chronic conditions on a recurring schedule (diabetic foot ulcers, wound care), and patients shopping elective cash-pay

6 min readJune 7, 2026

Reputation & Reviewsoptometry

Reputation Management for Optometry Practices: Turn Reviews Into New Patients

Optometry sits in a rare position among healthcare verticals: the majority of your patient base returns on a predictable annual or biennial cycle driven by vision plan eligibility, yet your highest-margin services — dry eye therapy, ortho-k, scleral lens fitting, myopia managemen

6 min readJune 7, 2026

Reputation & Reviewsplastic cosmetic surgery

Reputation Management for Plastic Surgery Practices: Turn Reviews Into New Patients

Plastic surgery patients don't call first. They read first — for weeks, sometimes months. A woman researching a mommy makeover after her last pregnancy isn't impulse-buying. She's deep in Google reviews, RealSelf threads, and before/after galleries long before she ever dials a co

7 min readJune 7, 2026