
Pain patients search constantly — at 3 AM when they can't sleep, during lunch breaks, between failed treatments. They're desperate for relief and ready to book with whoever responds first. VT Wyatt captures every inquiry instantly through V, tracks the full patient journey, and optimizes campaigns for the recurring revenue that pain management practices depend on.
Schedule a CallPain management patients are among the most motivated searchers in healthcare. They're in constant discomfort, often searching at odd hours when the pain is worst, and they've usually tried everything else before looking for a specialist. These patients represent significant recurring revenue — monthly injections, ongoing treatment plans, follow-up procedures — but the competition for their first click is fierce. Every unanswered call sends a desperate patient to the next provider on the list.
“A patient searching “pain management near me” at 3 AM has been suffering for hours. Voicemail isn't relief.”
We scan your competitors' ad spend, keywords, and positioning every month in your local market. You see exactly where they're vulnerable and where you're winning.
Every dollar traced from the ad click through the phone call through the appointment to the procedure revenue. You know your cost per appointment by procedure — $1,100 for an All-on-4 appointment, $380 for Invisalign. No more guessing which campaigns work.
V, our AI receptionist, is incredibly human-sounding with zero latency. Handles voice-to-voice scheduling, calls patients back immediately when they submit a webform, and covers nights and weekends. Practices that add V double their after-hours appointment capture — the same $12K ad spend that books 5 appointments without V books 10 with V.
Every month, we analyze campaign performance weighted by actual procedure revenue and cost per appointment, then review and deploy bid, budget, and keyword adjustments to drive your cost per appointment down month over month.
Seasonal search trend analysis determines where your budget should be before the demand arrives. Invisalign searches spike in January? We're already there.
$6,200+
Annual patient value
Average annual revenue per pain management patient with recurring treatments
55%+
After-hours search volume
Majority of pain-related searches happen outside business hours
Recurring
Patient retention
Monthly injections and treatment plans create long-term patient relationships
V answers every call instantly, collects the patient's pain history and current symptoms, asks about insurance and referral information, and books the next available appointment. For patients calling in acute distress, V provides reassurance and escalates to your on-call team when appropriate.
Campaign optimization weights performance by patient lifetime value, not single-visit revenue. A patient who starts with an epidural steroid injection and returns monthly for ongoing treatment is worth far more than the initial appointment. We optimize to attract the patients who stay.
Yes. Revenue Attribution traces every patient from the initial search through the first appointment, each follow-up injection or procedure, and the ongoing treatment relationship — showing true lifetime value by marketing channel.
We monitor every competing pain management provider in your market — their ad spend, keyword targeting, and positioning. In a specialty with fierce ad competition, knowing exactly where your competitors are spending helps us find the gaps they're missing.
Talk to Todd about what VT Wyatt can do specifically for your practice. No obligation.
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