Dermatology
The 9 PM impulse patient books with whoever answers first.
Cosmetic derm patients research at night and book on impulse. Medical derm patients are anxious and want immediate answers. VT Wyatt captures both — answering every inquiry instantly while full-funnel attribution tracks from the first Botox search to the completed filler appointment.
Schedule a Call/ The Problem Costing You Patients Right Now
Dermatology practices lose their highest-margin patients — cosmetic procedures like Botox, fillers, and laser treatments — to competitors who simply respond faster. A patient browsing “Botox near me” at 9pm books with the first practice that engages. Medical derm patients searching for skin cancer screenings or acne solutions are anxious and won't wait until Monday for a callback.
“A cosmetic derm patient who hits your voicemail at 9pm is booking with your competitor by 9:05.”
/ The Systems Working for You Around the Clock
Your Competitors Are Being Monitored Weekly
We scan every competing dermatology practice and med spa in your market — their cosmetic derm ad spend, medical derm positioning, and Google review trajectory. Monthly intelligence briefs show which competitors are winning the Botox searches and where your practice can take market share.
Every Dollar Traced From Click to Chair
Every dollar traced from the ad click through the appointment to the completed procedure. You see that your Botox campaign costs $95 per appointment while your Mohs surgery referrals cost $420 but generate $2K–$3K each — so budget follows the revenue.
Every Missed Call Is a Patient You Paid For
A cosmetic derm patient browsing "Botox near me" at 9pm books with whoever responds first. An AI receptionist answers instantly — confirming availability, providing pricing context for Botox and fillers, and booking the appointment. Medical derm patients with urgent concerns like suspicious moles are triaged with appropriate urgency.
Campaigns Optimized by Revenue, Not Clicks
Every month, we analyze campaign performance weighted by actual procedure revenue. Your $800 Botox appointments get different optimization treatment than your $2,500 Mohs surgery referrals. Budget shifts toward the campaigns producing your highest-value mix of cosmetic and medical patients.
Five-Star Reviews Generated Automatically
Derm patients — especially cosmetic patients — check reviews obsessively before booking. Your five-star count climbs because happy patients are prompted after positive results. Negative reviews about wait times or outcomes are flagged before they drive away your next Botox regular.
/ The Numbers That Actually Matter
$3,800+
Average cosmetic derm patient value
Annual revenue per cosmetic dermatology patient across treatments
100%
After-hours capture
Every inquiry answered instantly — nights, weekends, holidays
Click to chair
Attribution depth
Every Botox, filler, and laser appointment traced to the ad that created it
Common Questions, Straight Answers
How does VT Wyatt handle cosmetic vs. medical dermatology calls differently?
The AI receptionist is configured with your practice's protocols for both. Cosmetic inquiries about Botox, fillers, or laser treatments get appointment booking and pricing context. Medical concerns like suspicious moles or persistent acne get triaged with appropriate urgency and scheduled into the right appointment type.
Can VT Wyatt track which campaigns drive Botox patients vs. Mohs patients?
Yes. Full-Funnel Revenue Attribution traces every patient by procedure type — you see exactly which campaigns produce your $800 Botox appointments and which produce your $2,500 Mohs surgery referrals.
How does VT Wyatt handle the competitive landscape for dermatology?
We monitor every competing dermatology practice in your market — their ad spend on cosmetic keywords, their Google review trajectory, and their landing page strategies. Monthly intelligence briefs show where you can capture market share.
What dermatology procedures does VT Wyatt focus campaigns on?
We prioritize by revenue: Botox, dermal fillers, laser resurfacing, chemical peels, microneedling, and Mohs surgery. Campaign optimization weights budget toward the procedures that generate the most revenue for your practice.
Your Dermatology Practice Deserves Better Than This
Talk to Todd about what VT Wyatt can do specifically for your practice. No obligation.
Schedule a Call