Privacy Policy

VT Wyatt LLC (“VT Wyatt,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at vtwyatt.com, use our budget calculator, submit forms, or engage our marketing services.

Information We Collect

Information You Provide Directly

• Contact form submissions: Name, email address, phone number, practice name, specialty, and any message you include.
• Budget calculator: Zip code, specialty, procedure type, and email address (when you request full results).
• Onboarding information: Business details, practice information, staff contacts, brand assets, and service preferences provided when you become a client.
• Communications: Any information you share with us via email, phone, or other direct communication.

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, referral sources, browser type, device type, and operating system.
• Analytics data: Aggregated website interaction data collected through Google Analytics, including geographic region, session duration, and page navigation patterns.
• Cookies and similar technologies: Small data files stored on your device to remember preferences, analyze usage, and improve your experience. See the Cookies section below for details.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information about our services.
• Deliver, manage, and improve our healthcare marketing services for clients.
• Send you budget calculator results and relevant follow-up information when you submit your email through the calculator. You can opt out of follow-up communications at any time.
• Analyze website usage to improve our site, content, and user experience.
• Communicate with you about our services, updates, and industry insights when you have opted in or when we have a legitimate business interest.
• Comply with legal obligations and enforce our Terms of Service.

Budget Calculator Disclosure

When you use our budget calculator, we collect the zip code, specialty, and procedure type you enter to generate market estimates. If you provide your email address to receive full results, we will send your personalized report and may follow up with relevant marketing information about our services. You can unsubscribe from these communications at any time by clicking the unsubscribe link in any email or by contacting us directly. Providing your email is optional and not required to view initial calculator results.

Third-Party Service Providers

We use trusted third-party services to operate our platform and deliver our services. These providers only access your information as needed to perform their functions and are obligated to protect it:

• Google Analytics: Website usage analysis and reporting.
• SendGrid: Transactional and marketing email delivery.
• Stripe: Secure payment processing for client billing.
• Vercel: Website hosting and delivery.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

Cookies

Our website uses cookies and similar technologies for the following purposes:

• Essential cookies: Required for basic website functionality such as page navigation and form submission.
• Analytics cookies: Help us understand how visitors interact with our website through Google Analytics. These cookies collect aggregated, anonymous data.
• Preference cookies: Remember your choices and settings to provide a more personalized experience.

You can control cookies through your browser settings. Disabling certain cookies may limit some website functionality.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and calculator data are retained for up to 24 months after your last interaction unless you request earlier deletion. Client data is retained for the duration of the service relationship plus 36 months to support reporting and continuity. You may request deletion of your data at any time by contacting us.

Your Rights

You have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt out: Unsubscribe from marketing communications at any time.

To exercise any of these rights, contact us at todd@vtwyatt.com. We will respond to your request within 30 days.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.
• No sale of personal information: VT Wyatt does not sell personal information as defined by the CCPA.

To submit a CCPA request, contact us at todd@vtwyatt.com. We may need to verify your identity before processing your request.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All data transmitted through our website is encrypted via TLS/SSL. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are designed for businesses and licensed healthcare practices. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at: