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Healthcare PPC Agency
Turn the Same Ad Budget Into Twice the Patients
VT Wyatt is the healthcare PPC agency that runs your Google and Meta ads to book procedures — not to chase clicks. You stay the expert your patients came for; we make sure the ones ready to book find you first, at a cost you can see.
Every dollar traced from the click to the patient in the chair. An expert team running it month after month, on the budget you already spend.
/ Your Competitors Are Bidding on Your Patients Right Now
The moment someone searches your procedure, an auction runs — and the practices that win it are the ones the patient calls. Most healthcare ad budgets lose that auction on the searches that matter while overpaying for the ones that don’t. VT Wyatt fixes the whole equation: the right searches, the right ads, the right landing pages, and a phone that always gets answered.
/ Everything It Takes to Win the Auction — Handled
You Show Up for the Searches Ready to Book
We bid where patients are deciding, not just browsing — the procedure-and-location searches that end in a consult. Tight match types, exact-intent keywords, and aggressive negatives keep your budget off the tire-kickers.
Your Budget Goes to Patients, Not Clicks
Most healthcare ad spend buys traffic that never books. We engineer the whole path — keyword, ad, landing page, and call — so the same budget you already spend turns into measurably more booked procedures.
Google and Meta, Run as One System
Search captures the patient who is already looking; social puts you in front of the one who is about to. We run both as a single funnel — awareness to consideration to booked consult — not two disconnected line items.
Every Dollar Traced to a Patient
We do not report on impressions or clicks. We report on cost per booked patient. Every dollar is traced from the ad through the call and the consult to the procedure revenue it produced — so you always know your true return.
The reason one team can run all of this and prove every dollar is Compass, our own platform — it watches the auction, reallocates budget toward what books patients, and tracks each click through to revenue, quietly in the background. What you see is the result: more patients from the same spend.
/ Campaigns Built for Your Specialty, Not a Generic Account
The keywords, the bids, and the compliance rules for veneers look nothing like the ones for a knee replacement. We build your campaigns around how patients actually search for what you do — see the approach for your field.
/ Common Questions, Straight Answers
What does a healthcare PPC agency actually do?
It runs your paid advertising on Google and Meta — keyword strategy, ad copy, landing pages, bidding, and ongoing optimization — built specifically to book patients. VT Wyatt runs all of it as one expert team and traces every dollar of spend to booked procedures, not clicks or form fills.
How much should a practice spend on PPC?
Enough to own the searches that book your most profitable procedures in your market — and not a dollar on the ones that do not. We start from what a patient is actually worth to you, set spend against the procedures with real return, and scale up only as the numbers prove out. The goal is more patients from your current budget, not a bigger one.
Do you run both Google Ads and Meta ads?
Yes, as one connected funnel. Google captures patients actively searching for a procedure; Meta builds awareness and reaches people earlier in the decision. We run them together so the same patient sees you search-side and social-side, and we shift budget toward whichever is booking patients more cheaply.
How is healthcare PPC different from regular PPC?
Healthcare has compliance rules, longer decision cycles, and a phone call at the center of every booking. We build for all three — compliant ad copy, landing pages that convert a considered decision, and call tracking that proves which spend produced a patient. Most general PPC agencies optimize to clicks and miss the booking entirely.
How do you measure whether the ads are working?
By cost per booked patient, traced end to end. Every dollar is followed from the ad to the click to the call to the procedure revenue it produced. You see what each campaign is worth in real patients — not impressions, not clicks, patients in the chair.
/ See What Your Ad Budget Should Be Buying
Talk to Todd. He’ll show you what the patients in your market actually cost and how we’d win them for less — the plan is yours to keep, no obligation.
Book a Strategy Call