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What works, what doesn't, and what practice owners need to know about marketing in 2026.
The caller searching "LASIK near me" at 7:40 PM on a Tuesday has already decided they want to stop wearing glasses. They are not browsing. They are comparing two or three practices, and they will book with the first one that answers. If your front desk closed at 5:00, that caller
When a patient searches "contact lens fitting near me" or "dry eye treatment" and calls your practice at 5:45 PM on a Tuesday, your front desk is either wrapping up with the last patient checkout or already gone. That caller — who just decided they're ready to book — hears your v
When a patient searches "impacted wisdom teeth" or "dental implants near me" at 8:47 PM on a Tuesday, they're not browsing. They're in discomfort, they've just received a referral from their general dentist, or they've finally committed to the full-arch reconstruction they've bee